|
You might ask the question, "How to do marketing?" But first ask, "What is marketing?"
An organization must properly define the function of strategic product marketing before it can be effective. For example, one common mistake is thinking that marketing is advertising, another is that marketing is gathering information or finding new prospects. While these objectives are certainly key parts of marketing, the successful strategic marketer will seek additional objectives.
You won't need a crystal ball to do product marketing. First, understand the definition of marketing:
Marketing (mar' ke ting), -n. The process of trading in a market; buying or selling. The taking of merchandise to market. Market (mar' kit), -n. A gathering where people buy and sell. -v. To buy or sell in a market. Marketable (mar' ke te bel), -adj. That which may be sold. The definition of strategic marketing is usually divided into four functional areas.
You may notice that our definition of marketing includes having something for people to buy, finding people who will buy, encouraging people to buy, and providing value. Together, these objectives form a picture of strategic marketing.
To more easily remember these objectives, marketing is often described as The Four P's:
- Product
- Place
- Promotion
- Price
|